BÜRO UFHO
abd_exp_d1_01.jpg

Adobe Experience

We were commissioned by Adobe to develop some typographic visuals for the Adobe Document Cloud: Experience Business campaign.

 Adobe Experience.
 
 

- Adobe Experience -

We were commissioned by Adobe to develop some typographic visuals for the Adobe Document Cloud: Experience Business Campaign.

 

 
 
 Adobe Experience - Design #1 ad.
 
 
 
 Adobe Experience - Design #1 detail closeup.
 Adobe Experience - Design #1 explorations.
 
 

- Explorations -

We created various type configurations during the development stage to ensure the four 'E's are visually different, yet able to connect beautifully. We had to craft the lighting onto the different materials in a 3-dimensional space. 

 

 

- Adobe Experience design #1 behind the scene: Construction -

 

 Adobe Experience Design #1 adaptation in French.
 Adobe Experience - Design #1 adaptation in German.

- French & German versions  -

 

 Adobe Experience - Design #2.
 
 
 Adobe Experience - Design #2 ad.
 
 
 

- Adobe Experience:Design #2 -

We had to ensure legibility while keeping the ribbon connected from start to finish, crafting the frames/ folding points to achieve visual coherence and beauty. 

 

 
 Adobe Experience - Design #2 detail closeup.

- Process -

Working closely with Adobe, BÜRO UFHO have developed 2 typographical treatments exploring the idea of creating a smooth customer journey, both of which were extended to German and French versions.

- BÜRO UFHO -

- Adobe Experience design #1 behind the scene: Construction -

 

 Adobe Experience Design #2 adaptation in French.
 Adobe Experience Design #2 adaptation in German.

- French & German versions  -

 

 
 Adobe Blog.

- Adobe Blog -

 

 Adobe Document Cloud on Facebook.
 

- Adobe Document Cloud on Facebook -

 

 

 

Credits - Concept, Design and Direction: BÜRO UFHO & Adobe