BÜRO UFHO — Delightful Brand Solutions.™
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Adobe Experience

We were commissioned by Adobe to develop some typographic visuals for the Adobe Document Cloud: Experience Business campaign.

3D typographic key visual for Adobe Document Cloud: Experience Business Campaign by Singapore based brand strategy and creative design consultancy, BÜRO UFHO.
 
 

- Adobe Experience -

We were commissioned by Adobe to develop some typographic visuals for the Adobe Document Cloud: Experience Business Campaign.

 

 
 
Adobe Experience - 3D typographic key visual version 1.
 
 
 
Adobe Experience - 3D typographic key visual version 1 detail closeup.
Adobe Experience - 3D typographic key visual - Version 1 explorations.
 
 

- Explorations -

We created various type configurations during the development stage to ensure the four 'E's are visually different, yet able to connect beautifully. We had to craft the lighting onto the different materials in a 3-dimensional space. 

 

 

- Adobe Experience design #1 behind the scene: Construction -

 

Adobe Experience - 3D typographic key visual version 1 adaptation in French.
Adobe Experience - 3D typographic key visual version 1 adaptation in German.

- French & German versions  -

 

Adobe Experience - 3D typographic key visual version 2.
 
 
Adobe Experience - 3D typographic key visual version 2.
 
 
 

- Adobe Experience:Design #2 -

We had to ensure legibility while keeping the ribbon connected from start to finish, crafting the frames/ folding points to achieve visual coherence and beauty. 

 

 
Adobe Experience - 3D typographic key visual version 2 detail closeup.

- Process -

Working closely with Adobe, BÜRO UFHO have developed 2 typographical treatments exploring the idea of creating a smooth customer journey, both of which were extended to German and French versions.

- BÜRO UFHO -

- Adobe Experience design #1 behind the scene: Construction -

 

Adobe Experience - 3D typographic key visual version 2 adaptation in French.
Adobe Experience - 3D typographic key visual version 2 adaptation in German.

- French & German versions  -

 

 
Adobe Experience - 3D typographic key visual on Adobe blog.

- Adobe Blog -

 

Adobe Experience - 3D typographic key visual on Adobe’s Facebook page.
 

- Adobe Document Cloud on Facebook -

 

 

 

Credits - Concept, Design and Direction: BÜRO UFHO & Adobe