Branding project for Amperian.

Amperian is a wedding services provider specialising in desserts bar. We were tasked to develop the identity, including positioning and naming of the brand. The best weddings are not by chance; a great wedding day is well planned and thoroughly thought out. To stand apart from its competitors, we focused on the scientific formulation of a perfect wedding day - admittedly something we ourselves could take for granted.

A distinct colour palette combination is developed to help establish Amperian as a bold new contender in a relatively new market. Good recognisability of the brand is also achieved through good legibility of the logotype.

Keeping in line with the company's business of creating customised wedding services, the business cards are printed in 150 different color variations to give them a unique quality, each quadplexed into a 600gsm-thick card with coloured edges.