BÜRO UFHO
ufho_amperian_45.jpg

Amperian

Full identity development, including naming and positioning of the brand, for Amperian, a wedding services provider specialising in desserts bar.

Amperian - Business cards.
 
 

Amperian is a wedding services provider specialising in desserts bar. We were tasked to develop the identity, including positioning and naming of the brand.

 

 
Amperian Identity Manual - Cover.
Amperian Identity Manual.
Amperian Identity Manual - Endpapers.

The best weddings are not by chance; a great wedding day is well planned and thoroughly thought out. To stand apart from its competitors, we focused on the scientific formulation of a perfect wedding day - admittedly something we ourselves could take for granted.

Amperian Identity Manual - Identity Rationale.
Amperian Identity Manual - Identity Symbols.
Amperian - Business cards.
 
 
A distinct colour palette combination is developed to help establish Amperian as a bold new contender in a relatively new market. Good recognisability of the brand is also achieved through good legibility of the logotype."
 
 
Amperian Identity Manual- Colour Version.
Amperian Identity Manual - Dimensions & Sizes.
Amperian Identity Manual - Perimeter Control.
Amperian Identity Manual - Angle Lockup.
Amperian Identity Manual - Typography section cover.
Amperian Identity Manual - Corporate Typography.
Amperian Identity Manual - Primary Typeface.
Amperian - Business cards.
Amperian - Type setting examples.
Amperian - Ampersand Symbol.
Amperian - Type setting examples.
Amperian - Type setting examples.
Amperian - Business cards.

Keeping in line with the company's business of creating customised wedding services, the business cards are printed in 150 different color variations to give them a unique quality, each quadplexed into a 600gsm-thick card with coloured edges.

 
Amperian - CD Pouch.
Amperian - Business cards.
Amperian - Word Mark with Background.
Amperian Identity Manual - Typesetting example.
Amperian - Kraft Paper Bag with Emboss.
Amperian - Envelope with Emboss.
Amperian - Paper Bag.
Amperian - Newsprint.
Amperian - Identity Facade.
Amperian - Business cards.
Amperian - Business cards detail.
Amperian - Business cards.
Amperian - Business card.
Amperian - Business cards detail.
Amperian Identity Manual - Application section cover.
Amperian - Business cards detail.
Amperian Identity Manual - Introduction.
 

Credits - Concept, Design, Direction and Photography: BÜRO UFHO