BÜRO UFHO — Delightful Brand Solutions.™
ufho_amperian_45.jpg

Amperian

Full identity development, including naming and positioning of the brand, for Amperian, a wedding services provider specialising in desserts bar.

Amperian SG branding identity design - Business cards design by Singapore based brand strategy and creative design consultancy, BÜRO UFHO.
 
 

Amperian is a wedding services provider specialising in desserts bar. We were tasked to develop the identity, including positioning and naming of the brand.

 

 
Amperian SG branding corporate identity design guide manual.
Amperian SG branding corporate identity design guide manual.
Amperian SG branding corporate identity design guide endpapers.

The best weddings are not by chance; a great wedding day is well planned and thoroughly thought out. To stand apart from its competitors, we focused on the scientific formulation of a perfect wedding day - admittedly something we ourselves could take for granted.

Amperian SG branding corporate identity design guide manual - Logo identity rationale.
Amperian SG branding corporate identity design guide manual - Identity symbols.
Amperian SG branding corporate identity design - Business cards design by Singapore based brand strategy and creative design consultancy, BÜRO UFHO.
 
 

A distinct colour palette combination is developed to help establish Amperian as a bold new contender in a relatively new market. Good recognisability of the brand is also achieved through good legibility of the logotype."

 
 
Amperian SG branding corporate identity design guide manual - Color version.
Amperian SG branding corporate identity design guide manual - Dimensions and sizes.
Amperian SG branding corporate identity design guide manual - Perimeter Control.
Amperian SG branding corporate identity design guide manual - Angle lock-up.
Amperian SG branding corporate identity design guide manual - Section Cover on Brand Typography.
Amperian SG branding corporate identity design guide manual - Corporate Typography.
Amperian SG branding corporate identity design guide manual - Primary typeface.
Amperian SG branding corporate identity design - Business cards. Photography by BÜRO UFHO.
Amperian SG branding corporate identity design guide manual - Typesetting examples.
Amperian SG branding corporate identity design - Ampersand symbol secondary logo.
Amperian SG branding corporate identity design guide manual - Typesetting examples.
Amperian SG branding corporate identity design guide manual - Typesetting examples.
Amperian SG branding corporate identity design - Business cards design by Singapore based brand strategy and creative design consultancy, BÜRO UFHO.

Keeping in line with the company's business of creating customised wedding services, the business cards are printed in 150 different color variations to give them a unique quality, each quadplexed into a 600gsm-thick card with coloured edges.

 
Amperian SG branding corporate identity design - CD Pouch.
Amperian SG branding corporate identity design - Business cards. Photography by BÜRO UFHO.
Amperian SG branding corporate identity design - Word mark logo lock-up.
Amperian SG branding corporate identity design guide manual - Typesetting guide.
Amperian SG branding corporate identity design - Kraft paper bag with emboss.
Amperian SG branding corporate identity design - Envelope with emboss.
Amperian SG branding corporate identity design - Paper bag.
Amperian SG branding corporate identity design - Newsprint.
Amperian SG branding corporate identity design - Identity facade.
Amperian SG branding corporate identity design - Business cards. Photography by BÜRO UFHO.
Amperian SG branding corporate identity design - Business cards detail.
Amperian SG branding corporate identity design - Business cards. Photography by BÜRO UFHO.
Amperian SG branding corporate identity design - Business cards.
Amperian SG branding corporate identity design - Business cards detail. Photography by BÜRO UFHO.
Amperian SG branding corporate identity design guide manual - Application section cover.
Amperian SG branding corporate identity design - Business cards. Photography by BÜRO UFHO.
Amperian SG branding corporate identity design guide manual - Strategy introduction and naming rationale.
 

Credits - Concept, Design, Direction and Photography: BÜRO UFHO