- Creative Reveal -
A two-poster collection: Le Designer and Brand Guru, takes a hard look at the creative industry. From an intangible idea, the creative conjures the final product, ‘working their magic’ from limited resources. Inspired by the idea of creative as magicians, the typography and illustrations used reminisce sinister 19th century magic act and sideshow posters. These posters are a great conversation piece for any studio.
- The 4 different posters -
- Poster 1: Le Designer Variant -
In this poster we reveal some of the feats designers actually perform behind their masterpieces; that are dealt with on a daily basis; that seemed so common to them they take it for granted. We hope to shed some light on the self-imposed mystique surrounding this dark art, without breaking the magician's code.
- Poster 2: Brand Guru Variant -
The Brand Guru is the ferryman of the branding world. Rumor has it that those who could not pay the fee, had to wander the shores of lost directions for one hundred years. Others believe the Brand Guru as the man from future, who brings with him his vision of what the brand will be, into the present and molds it according to what he wishes.