BÜRO UFHO
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Creative Reveal

A two-poster collection: Le Designer and Brand Guru, takes a hard look at the creative industry. From an intangible idea, the creative conjures the final product, ‘working their magic’ from limited resources. Inspired by the idea of creative as magicians, the typography and illustrations used reminisce sinister 19th century magic act and sideshow posters. These posters are a great conversation piece for any studio.

Le Designer details.
 

Featured.
Computer Arts

 

- Creative Reveal -

A two-poster collection: Le Designer and Brand Guru, takes a hard look at the creative industry. From an intangible idea, the creative conjures the final product, ‘working their magic’ from limited resources. Inspired by the idea of creative as magicians, the typography and illustrations used reminisce sinister 19th century magic act and sideshow posters. These posters are a great conversation piece for any studio.

 

 
Creative Reveal - Le Designer - Original
Creative Reveal - Brand Guru - Original
Creative Reveal - Le Designer - Variant
Creative Reveal - Brand Guru - Variant

- The 4 different posters -

 
Creative Reveal - Le Designer variant framed poster.

- Poster 1: Le Designer Variant -

 
Le Designer Original - "Surviving focus groups, brainstorming, clients from hell."
Le Designer Variant - "Surviving idiosyncrasies, contradictions, endless revisions."
Le Designer Original - "Performing wonderful tricks while in the performance of original feats."
 

In this poster we reveal some of the feats designers actually perform behind their masterpieces; that are dealt with on a daily basis; that seemed so common to them they take it for granted. We hope to shed some light on the self-imposed mystique surrounding this dark art, without breaking the magician's code.

 

 
Creative Reveal - Brand Guru variant framed poster.

- Poster 2: Brand Guru Variant -

Brand Guru original - Prophet face.
Brand Guru variant - Charon face.
Brand Guru variant - "Make & break brands - with his bare hands!"
 
 

The Brand Guru is the ferryman of the branding world. Rumor has it that those who could not pay the fee, had to wander the shores of lost directions for one hundred years. Others believe the Brand Guru as the man from future, who brings with him his vision of what the brand will be, into the present and molds it according to what he wishes.

 

 
Creative Reveal - Typography.

- Poster Typography -

 

Credits - Concept, Design, and Illustration: BÜRO UFHO