BÜRO UFHO
ufho_eyeyah_03.jpg

EYEYAH

From the Creators of Kult Magazine, EYEYAH! is a new Art Publication for Kids by Artists. Designed to make us see the world differently.

36 Days of Type - Number 0.
 
 

- Eyeyah Magazine -

From the Creators of Kult Magazine, EYEYAH! is a new Art Publication for Kids by Artists. Designed to make us see the world differently.

 

 
Selected letters and numbers from our 36 Days of Type contribution.

- EyeYah Masthead -

 

Number 5.

- Reverse Masthead Option -

 

Number 9.

- Secondary Logo: All seeing eye -

 

The masthead is the single most important element on a cover, with the power to make or break a magazine. Having an interesting masthead allows the magazine to easily stand out on the newsstands. That being said, the masthead has to do the heavy-lifting: It has to be recognisable, portray the magazine’s personality, speaks to the audience, yet flexible enough to work in different context. Choosing the right typeface for the masthead thus makes a world of difference.

Constrained by the very limited vertical space of the masthead, we set out to select the proper typeface to achieve a distinct elegance in design, setting the appropriate tone for the magazine, while imbuing it with character and a hint of quirkiness. We jumped right in when kult spoke to us about this wonderful problem they had, as we find it a privilege to design for a magazine set out to inspire the next generation of creatives.

 
Number 6 - Process.

- Secondary Logo: Exclamation -

 

- Process -

The challenge for us is to maintain rhythm and consistency between the letters, selecting the appropriate typeface to kern so that the letters sitting next to another appear rhythmic and balanced.

- BÜRO UFHO -

 
 
Letters T & U.

- Clear Space Guide -

 

Letter W.

- tote bag -

 

 

 
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- Masthead on Magazine -

 

 

 

 

Credits - Design & Direction: BÜRO UFHO | Agency & Naming: kult