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EYEYAH! publication - Identity Masthead design

From the Creators of Kult Magazine, EYEYAH! is a new Art Publication for Kids by Artists. Designed to make us see the world differently. We were tasked to create the masthead for the publication. The masthead is the single most important element on a cover with the power to make or break a magazine. An interesting masthead allows the magazine to easily stand out on the newsstands. The masthead has be recognisable, portray the magazine’s personality, speaks to the audience, yet flexible enough to work in different context.

Identity design for EYEYAH! magazine brand by Singapore based brand strategy and creative design consultancy, BÜRO UFHO.
 
 

- Eyeyah! Magazine -

From the Creators of Kult Magazine, EYEYAH! is a new fun quarterly publication for children that uses Creativity to talk about Social Issues facing young people. A new Art Publication for Kids by Artists, it is designed to make us see the world differently.

 

 
Identity design for Singapore based EYEYAH! magazine logo - Black on White.

- EyeYah! Masthead -

 

Identity design for Singapore based EYEYAH! magazine logo - White on Black.

- Reverse Masthead -

 

Identity design for EYEYAH! Secondary logo variation - All seeing eye.

- Secondary Logo: The Hidden All seeing eye -

 

We were tasked to create the masthead for the publication. The masthead is the single most important element on a cover with the power to make or break a magazine. An interesting masthead allows the magazine to easily stand out on the newsstands. The masthead has be recognisable, portray the magazine’s personality, speak to the audience, yet flexible enough to work in different context. Choosing the right typeface for the masthead thus makes a world of difference.

Constrained by the limited vertical space for the masthead, we set out to achieve a distinct elegance in the logo design, setting the appropriate voice and tone for the magazine, while imbuing it with character and a hint of quirkiness. We jumped right in when kult spoke to us about this wonderful problem they had, as we find it a privilege to design for a magazine set out to inspire the next generation of creatives.

 
Identity design for EYEYAH! Secondary logo - Exclamation Eye.
 

- Secondary Logo: Exclamation -

EYEYAH! is all about seeing the world through a different lens, so incorporating an eye into the exclamation mark seem like the perfect solution. ‘Some of the best logos are obvious. That’s what makes them resilient.’ - Michael Bierut, Pentagram. 

 

 
Identity design for EYEYAH! Logo clear space and social media avatars.

- Clear Space Guide -

 

- Process -

The challenge for us is to maintain rhythm and consistency between the letters, selecting the appropriate typeface so that the letters sitting next to another appear rhythmic and balanced.

- BÜRO UFHO -

Identity design for EYEYAH! logo legibility at different scale.

- Logo sizes -

 

Identity design for EYEYAH! tote bag with secondary logo application.

- tote bag -

 

 

 
Identity design for EYEYAH! logo application on issue #1 of the magazine.
 

- Masthead on Magazine, Artwork by Reza hasni -

 

 

- Animated Exclamation Eye -

 

 

 

 

Credits - Design & Direction: BÜRO UFHO | Agency & Naming: EYEYAH!