BÜRO UFHO — Delightful Brand Solutions.™
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GIF FEST II 2019

Art Direction and event visual for GIFFEST II - Singapore’s largest celebration of animated gifs that is part of the National Arts Council's Noise Anchor Programs. Featuring 150 GIFs from over 600 submissions, with over 40 young cutting-edge artists pushing the boundaries of the GIF by experimenting with various modern technologies. The theme of this year’s festival is ‘Magic’, a nod to the medium’s extraordinary ability to capture the imagination as a form of art, entertainment and communication. GIFFEST II also partnered with Clear Channel Singapore, which saw some of the best vertical gifs displayed at bus shelters across the island.

GIF Fest II 2019 festival branding identity key visual illustration design by Singapore based brand strategy and creative design consultancy, BÜRO UFHO.
 


Featured.
VICE
MTV
Channel News Asia

- Gif Fest II 2019 -

GIFFEST II is back as Singapore’s largest celebration of animated gifs. Presented by Noise Singapore and organized by The Unusual Network, amateurs to professionals were invited to submit their original gifs, for the opportunity to be showcased at the festival alongside some of the best international image makers.

 
 

- Animated GIF flyer for Gif fest II 2019 - 

 
GIF Fest II 2019 festival branding posters on exterior walls at the exhbition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 

- Gif Fest II 2019 ANIMATED LOOPING IDENTITY -

 

The theme of this year’s festival is ‘Magic’, a nod to the medium’s extraordinary ability to capture the imagination as a form of art, entertainment and communication. As part of the National Arts Council's Noise Anchor Programs, the full-scale interactive exhibition took place from Mar 28th to Apr 1st at the Gillman Barracks, featuring 150 GIFs from over 600 submissions, and saw over 40 young cutting-edge artists push the boundaries of the GIF by experimenting with

various modern technologies. Apart from the multi-media showcase, the 2nd edition of GIF FEST was supported by a program of activities such as a new ‘GIF Cinema’ chill-out zone, talks by industry leaders, workshops and special events, designed to uncover the secrets behind the medium and the potential power of the gif. GIF FEST II also partnered with Clear Channel Singapore, which saw some of the best vertical gifs displayed at bus shelters across the island.

 
GIF Fest II 2019 festival branding identity - Hanging projections and LED walls at the GIF Fest II exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 
 
GIF Fest II looping identity square
 
 

- concept -

The use of typography was decided to be in smooth transition, and key visuals were given much more depth in full 3D this year to serve as a progression from the 1st edition of GIF Fest. 

 
 

- GIF Fest II Animated Logo Pattern - 

 
GIF Fest II 2019 festival branding identity - Event schedule poster and LED wall at the GIF Fest II exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 
GIF Fest II idea development

- Process -

This year’s brief was to marry Art and the Magic of animation together. To do that, we created an abstract moving portrait of Surrealist artist Dali, formed by elements related to MAGIC, as well as Dali's famous artworks.

- BÜRO UFHO -

 
 

- GIF FEST II ‘MAGIC’ LOOPING KINETIC TYPE ANIMATION -

For the MAGIC theme, the looping animation of the morphing of each letter weights creates a magical dynamism of animation. 

 
 
GIF Fest II 2019 festival branding identity - Wall projections at the GIF Fest II exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 
GIF Fest II 2019 festival branding identity - 3D wireframe of key visual for the event.

- 3D wireframe - 

 
 
GIF Fest II 2019 festival branding identity - Event poster by Singapore based brand strategy and creative design consultancy, BÜRO UFHO.
 

- Poster print - 

 
GIF Fest II 2019 festival branding identity - A5 Event Flyers.

- GIF FEST II FLYERS - 

 
 
GIF Fest II 2019 festival branding identity - Brand typography typesetting configurations.
 

- Gif fest II typeset - 

 
GIF Fest II 2019 festival branding identity - Exhibition setup at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 

- ‘MAGIC’ Kinetic Type Animated Patterns - 

 
GIF Fest II 2019 branding identity - MAGIC kinetic type animation on one of the LED walls of the exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 
GIF Fest II 2019 branding identity - Event tote bag designs.

- GIF FEST II TOTE BAG DESIGNS -

 
GIF Fest II 2019 branding identity - Typographic T-Shirt design.
GIF Fest II branding identity - Typographic Warning Label T-shirts.
GIF Fest II branding identity - Typographic Warning Label T-shirts.

- Gif fest II T-SHIRTS - 

 

- Gif fest II Dali Clock, Wobble Candle, Balloon dove EVENT TEASER ANIMATIONs - 

 
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- BEHIND THE SCENES - TEASER ANIMATION PROCESS - 

 
GIF Fest II 2019 festival branding identity - Vertical LED Screens with event teaser animations playing at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 
 
GIF Fest II 2019 festival branding identity - Industry Night with introduction by Facebook, Singapore. Photography by BÜRO UFHO.
 

- Industry Night - Tall Stories: The Next Wave of Storytelling - 

 
 
GIF Fest II 2019 festival branding identity - Industry Night event opening. Photography by BÜRO UFHO.
 
 
GIF Fest II 2019 festival branding identity - Industry Night: The Next Wave of Storytelling. Photography by BÜRO UFHO.
 

- Speakers l-r: Pinwheel/ Parallel Studio / Hombre Mcsteez/ Global cco of tgh Collective
Moderated by charlotte mceleny, publisher of the drum - 

 
 

- GIF Fest II Talk video opener - 

 
GIF Fest II 2019 branding identity - Event goers viewing the animations on LED walls of the exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 

- GIF Fest II looping eye animation - 

 
GIF Fest II 2019 branding identity - Looping Eye animation playing on a custom wall installation of the exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
GIF Fest II 2019 branding identity - Featured submission playing on square LED wall of the exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
GIF Fest II 2019 branding identity - Featured submission playing on a massive LED wall installation of the exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
GIF Fest II 2019 branding identity - Instagram filters demo playing on vertical LED screens of the exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
GIF Fest II 2019 branding identity - Schedule poster next to a playing animation on a square LED wall of the exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
GIF Fest II 2019 branding identity - Short film showcased on the vertical LED screens of the exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
GIF Fest II 2019 branding identity - Event exhibition setup at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
GIF Fest II 2019 branding identity - First ever GIF Cinema chill-out zone of the exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 
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- GIF Fest II Instagram Stories Call for Entries - 

 

- GIF Fest II Facebook Page Cover - 

 
 
 
GIF Fest II 2019 branding identity - Clear Channel Adshel. Photography by BÜRO UFHO.
 

- GIF Fest II Featured Animations on Clear Channel Adshel - 

 
 

- GIF Fest II Web Development by @Siahlah - 

 
GIF Fest II 2019 branding identity - Press coverage on VICE, The Drum, Channel News Asia, MTV Meets, DiscoverSG.

- GIF Fest II Press Coverage - 

 
GIF Fest II 2019 festival branding identity - Entrance graphics.
 

- GIF Fest II EVENT Video by @jacqandthebeanchock - 

 
GIF Fest II 2019 brand identity - Square format event poster by Singapore based brand strategy and creative design consultancy, BÜRO UFHO.
 
GIF Fest II 2019 branding identity - rotating eye animation by Singapore based brand strategy and creative design consultancy, BÜRO UFHO.
 

Credits - Concept & Direction: BÜRO UFHO & GIF Fest |
DESIGN: BÜRO UFHO