BÜRO UFHO
ufho_giffest_04.jpg

GIF FEST

Art Direction and event visual for Noise x GIF Fest, Singapore's biggest GIF festival, organised by kult and Noise Singapore. The event takes the form of an immersive multimedia exhibition, serving as a platform to elevate the art of the GIF beyond a simple, reactionary lark. The festival will showcase 50 mesmerising GIFs by young practitioners of the animated image, through both video and projection for an immersive and unique art-viewing experience.

GIF Fest SG
 
 

- Gif Fest Sg 2017 -

Noise x GIF Fest is Singapore's biggest GIF festival, organised by kult and Noise Singapore. The event takes the form of an immersive multimedia exhibition, serving as a platform to elevate the art of the GIF beyond a simple, reactionary lark. The festival will showcase 50 mesmerising GIFs by young practitioners of the animated image, through both video and projection for an immersive and unique art-viewing experience.

 

 
 
Animated GIF Flyer for GIF Fest SG
 

- Animated GIF flyer for Gif fest sg -

 

 

GIF Fest looping animation on LED wall
 
Initial GIF Fest logo idea exploration.

- Logo idea exploration -

 

NOISE x GIF Fest static logo.

- Gif Fest Logo -

 

Noise x GIF Fest promises a voyage of illusions created by some of Singapore's most exciting young image makers, creating exciting animated GIFs inspired by the theme of ILLUSIONS. Entries can be made in any media so long as the final output is a looping sequence that can be projected on to screen.

Anyone can participate simply by tagging the hashtag #giffestsg on Instagram. The festival took place at the Gillman Barracks visual arts cluster, now home to leading international and home-grown galleries and anchors the development of visual art in the region and beyond.

 
Hanging projections at the GIF Fest exhibition
 
Static logo variations

- logo variations -

 

 
 
 
 
 
Animated logo
 
 
 
 
 
 

- concept -

We wanted the logo to work both as a static piece in print, as well as an animation. By interchanging the font weights of individual alphabets, we created 13 different logo variations. When played as a sequence, they create an illusion of movement to the logo. 

 

 
GIF Fest flyers
 
LED wall and hanging projections
 
GIF Fest tote bag

- Tote Bag -

 

- Process -

Working together with kult, we constructed the visual in 3D to give an illusion of depth and movement to the 2d image, resulting in a looping GIF poster for the GIF Festival that keeps in line with the theme and concept.

- BÜRO UFHO -

 
 
SPELLBOUND logotype exploration

- Spellbound type config exploration -

 

 

For the SPELLBOUND type, we paired different weights to different sizes for each letter, creating an illusion of movement and harmony.

 

 
DJ console with LED panels
 
Wire-frame mask for main visual

- 3d Wireframe -

 

 

 
GIF Fest poster
 

- Poster print -

 

 

Repeated pattern tiles

- Pattern tiles for looping animation -

 

 
GIF Fest typeset
 

- Gif fest typeset -

 

 

GIF Fest exhibition setup at Gillman Barracks
 
Repeated type patterns exploration 1
Repeated type patterns exploration 2

- Type Patterns -

 

 

GIF Fest posters on wall
 
Orb patterns detail
Orb patterns variation

- orb Patterns -

 

 

GIF Fest T-shirt design
 
GIF Fest T-shirt

- Gif fest Tee -

 

 

GIF Fest cinematic ad at The Projector

- Cinema advert -

 

 

 
GIF Fest press coverage
 

- Press coverage -

 

 

GIF Fest square promo for social media

 

 

Credits - Concept & Direction: BÜRO UFHO & Kult |
DESIGN: BÜRO UFHO