- Gif Fest Sg 2017 -
Noise x GIF Fest is Singapore's biggest GIF festival, organised by kult and Noise Singapore. Noise Singapore is an initiative by The National Art Council Singapore, and it is a key youth Arts platform which aims to engage young people to actively participate in the Arts to showcase their creativity.
- Animated GIF flyer for Gif fest sg -
- Logo idea exploration -
- Gif Fest Logo -
Noise x GIF Fest promises a voyage of illusions created by some of Singapore's most exciting young image makers, creating exciting animated GIFs inspired by the theme of ILLUSIONS. Entries can be made in any media so long as the final output is a looping sequence that can be projected on to screen.
Anyone can participate simply by tagging the hashtag #giffestsg on Instagram. The festival will take place at the Gillman Barracks visual arts cluster, now home to leading international and home-grown galleries and anchors the development of visual art in the region and beyond.
- logo variations -
- Animated logo -
The Gif Fest logo, being an animated GIF, alternates between different weights of the type family Champion Gothic, creating an illusion of movement in itself.
- Tote Bag -
- Process -
Working together with kult, we constructed the visual in 3D to give an illusion of depth and movement to the 2d image, resulting in a looping GIF poster for the GIF Festival that keeps in line with the theme and concept.
- BÜRO UFHO -
- Spellbound type config exploration -
For the SPELLBOUND type, we paired different weights to different sizes for each letter, creating an illusion of movement and harmony.
- 3d Wireframe -
- Poster print -
- Pattern tiles for looping animation -
- Gif fest typeset -
- Type Patterns -
- orb Patterns -
- Gif fest Tee -