BÜRO UFHO — Delightful Brand Solutions.™
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GIF FEST

Art Direction and event visual for Noise x GIF Fest, Singapore's biggest GIF festival, organised by kult and Noise Singapore. The event takes the form of an immersive multimedia exhibition, serving as a platform to elevate the art of the GIF beyond a simple, reactionary lark. The festival will showcase 50 mesmerising GIFs by young practitioners of the animated image, through both video and projection for an immersive and unique art-viewing experience.

GIF Fest SG festival branding identity key visual illustration design by Singapore based brand strategy and creative design consultancy, BÜRO UFHO.
 
 

Awards.
Tokyo TDC Annual Awards 2019

Featured.
Brand New
Hey Design
Creative Bloq
Today Online

- Gif Fest Sg 2017 -

Noise x GIF Fest is Singapore's biggest GIF festival, organised by GIF Fest and Noise Singapore. The event takes the form of an immersive multimedia exhibition, serving as a platform to elevate the art of the GIF beyond a simple, reactionary lark. The festival will showcase 50 mesmerising GIFs by young practitioners of the animated image, through both video and projection for an immersive and unique art-viewing experience.

 

 
 
Animated GIF Flyer for GIF Fest SG festival branding identity design by Singapore based brand strategy and creative design consultancy, BÜRO UFHO.
 

- Animated GIF flyer for Gif fest sg -

 

 

GIF Fest SG festival branding key visual looping animation on LED wall at the exhbition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 
GIF Fest SG festival branding identity logo design idea explorations.

- Logo idea exploration -

 

NOISE x GIF Fest festival branding identity static logo design by Singapore based brand strategy and creative design consultancy, BÜRO UFHO.

- Gif Fest Logo -

 

Noise x GIF Fest promises a voyage of illusions created by some of Singapore's most exciting young image makers, creating exciting animated GIFs inspired by the theme of ILLUSIONS. Entries can be made in any media so long as the final output is a looping sequence that can be projected on to screen.

Anyone can participate simply by tagging the hashtag #giffestsg on Instagram. The festival took place at the Gillman Barracks visual arts cluster, now home to leading international and home-grown galleries and anchors the development of visual art in the region and beyond.

 
GIF Fest SG festival branding identity - Hanging projections at the GIF Fest exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 
GIF Fest SG festival brand identity static logos with various type configurations.

- logo variations -

 

 
 
 
 
 
GIF Fest SG festival branding identity logo animation.
 
 
 
 
 
 

- concept -

We wanted the logo to work both as a static piece in print, as well as an animation. By interchanging the font weights of individual alphabets, we created 13 different logo variations. When played as a sequence, they create an illusion of movement to the logo. 

 

 
GIF Fest SG festival branding identity - Printed flyer design.
 
GIF Fest SG LED wall and hanging projections at the festival. Photography by BÜRO UFHO.
 
GIF Fest SG festival branding identity - Typographic tote bag design applications.

- Tote Bag -

 

- Process -

Working together with GIF Fest, we constructed the visual in 3D to give an illusion of depth and movement to the 2d image, resulting in a looping GIF poster for the GIF Festival that keeps in line with the theme and concept.

- BÜRO UFHO -

 
 
GIF Fest SG festival branding identity - Typographic SPELLBOUND logo design explorations.

- Spellbound type config exploration -

 

 

For the SPELLBOUND type, we paired different weights to different sizes for each letter, creating an illusion of movement and harmony.

 

 
GIF Fest SG festival branding identity - DJ console with LED panels at the exhibition at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 
GIF Fest SG festival branding identity - Wire-frame mask design for key visual.

- 3d Wireframe -

 

 

 
GIF Fest SG festival branding identity - Event poster for exhibition at Gillman Barracks, Singapore.
 

- Poster print -

 

 

GIF Fest SG festival branding identity - Repeated pattern tiles for 3D key visual animation.

- Pattern tiles for looping animation -

 

 
GIF Fest SG festival branding identity - Brand typography typesetting configurations.
 

- Gif fest typeset -

 

 

GIF Fest SG festival branding identity - Exhibition projection setup at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 
GIF Fest SG branding identity - Repeated type patterns graphic design exploration 1.
GIF Fest SG branding identity - Repeated type patterns graphic design exploration 2.

- Type Patterns -

 

 

GIF Fest SG branding identity - Exhibition posters on the exterior of the event venue at Gillman Barracks, Singapore. Photography by BÜRO UFHO.
 
GIF Fest SG branding identity - Orb patterns graphic design detail.
GIF Fest SG branding identity - Orb patterns graphic design variation.

- orb Patterns -

 

 

GIF Fest SG branding identity - GIF Fest graphic T-shirt design.
 
GIF Fest SG branding identity - GIF Fest graphic silkscreen T-shirt.

- Gif fest Tee -

 

 

GIF Fest SG branding identity - Cinematic ad animation played at The Projector, Singapore.

- Cinema advert -

 

 

 
GIF Fest SG branding identity - Press coverage on Today, JUICE magazine, Mashable Asia, The Artling, Verdict, Creative Bloq, Straatosphere, Coconuts SG, honeycombers, Taxi Design, Buro 24/7 Singapore, Discover SG, bandwagon.
 

- Press coverage -

 

 

GIF Fest SG festival branding identity - Square flyer design graphic for social media.

 

 

Credits - Concept & Direction: BÜRO UFHO & GIF Fest |
DESIGN: BÜRO UFHO