- Mazda8 Launch campaign -
The campaign visual for Mazda8, a multipurpose vehicle, was created based on the categorization of Family Fun that we’ve previously helped defined. We were again tasked to produce a catalog for the launch of Mazda, producing a visually fresh look book, yet sticking closely to their corporate guidelines.
- Mazda8 launch brochure design -
- Mazda ad campaign -
We also created the campaign visuals for Mazda Motor Singapore. From 2-seater roadster to mid-size sport sedan to multi-purpose vehicle, each of Mazda’s car models is distinctively different and so are their target audiences. We’ve help define the various categories and simplified them into the sports fun, the trendsetter cool, the luxury classy, and the family fun. With clear categorizations we helped create the different campaigns using only their stock car photography.
"Mazda Motor, a Japanese automaker, is the fifteenth biggest automaker by production worldwide. Their name derives from Ahura Mazda, a god of the earliest civilizations in Empire of Persia...the god of wisdom, intelligence, and harmony."