When we met Montreux Café, they gave us a challenging task of transforming their physical café into a fully online pastry shop. To help bridge the transition of the rebrand, we’ve used a similar looking typeface, as well as keeping elements like the wheat symbol (requested by the client for Feng Shui reasons), that was used to subtly frame the word mark. By varying the weight of the condensed typeface, we are able to compact the word mark and maximize legibility.
For the online shop, users will be able to rate, like and comment on the pastries, or share their recipes on Facebook. The site solves as a corporate website with a blog, as well as an shopping cart integration. Considering the users’ order history, the system would also be able to recommend new and similar pastries to the consumers. The comprehensive product gallery could be sorted by categories, alphabetical order, most viewed, and best sellers.