- Montreux Café -
When we met Montreux Café, they gave us a challenging task of transforming their physical café into a fully online pastry shop. To help bridge the transition of the rebrand, we’ve used a similar looking typeface, as well as keeping elements like the wheat symbol (requested by the client for Feng Shui reasons), that was used to subtly frame the word mark. By varying the weight of the condensed typeface, we are able to compact the word mark and maximize legibility.
Our challenge was to increase brand awareness, for a brand that has gone digital as their shopfront, by improving on the logo and incorporating a set of brand colors."