BÜRO UFHO
ufho_sony_anithmb.gif

Sony

Ad campaign proposal for Sony Walkman - Be true to your Art.

ufho_sonys540_02.jpg
Featuring built-in stereo speakers, the S540 not only allows you to listen to your music out loud, but also lets you enjoy to up to 42 hours of music playback, and comes with voice and FM recording function.

The Sony Walkman S540 series launch campaign was a 3-part events which featured Singer-Songwriter Lenka. To promote the product launch as well as the concert event, we got our hands together with a hand craft approach for the proposal, incorporating the quirky illustrations James did for Lenka, that echoes the headline: Be True to Your Art.

Illustrations by James Gulliver Hancock.

ufho_sonys540_01.jpg