BÜRO UFHO
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Spirit

Studio project exploring Sports branding possibilities.

Spiritual energy is also described as visible ‘auras’. Such energy is often seen as a continuum that unites body and mind, conceived of as a universal life force running within and between all things.

When we see sport branding we often see photography of sport celebrities or models endorsing the product. So when we explored the idea of creating a campaign that strip off any identity of a person, we are left with the essentials in the Spirit series - Pure energy and the spirit to pursue excellence.

This is a part of a series of self-initiated project with self-imposed rules and restrictions, which we've introduced this process into our design workshop.