Tiger Beer

Key visuals for Tiger Beer ad campaign - Tiger Glory.

Launched in 1932, Tiger Beer became Singapore’s first locally brewed beer. Available in more than 60 countries worldwide, Tiger is amongst Singapore’s Top 10 most valuable brands.

We were tasked to create a series of illustrative ads for Tiger Beer, Asia’s leading beer brand. The celebration of the fans comes to life with these optical illusion ads, bridging illustration with real settings and blurring the boundaries between graphics and real world objects.